SEO can seem like a daunting task, but it's not as difficult or time-consuming. The basics are quite simple, and with Google accounting for 57% of all web traffic nowadays, there is no doubt that SEO has become essential to creating your website’s visibility online! Most people around the world are running websites with a basic SEO strategy, so knowing the basics can certainly help you succeed.
This may be surprising for some, but if your website is not optimized to rank well in search engine results pages (SERPs) then all hope is lost! If we want our site's ranking numbers and traffic stats high enough that they show up when someone types something into Google or other sites like Bing.
Then there needs only one thing: good old content with keywords strategically placed throughout each post/page - this will position them higher on SERP page rankings than those without such tactics employed.
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What is SEO?
SEO is a process of optimizing your website to improve your rankings in the search results and get more organic traffic. It can be used for paid advertising campaigns as well. Though this article will focus exclusively on its free-form version that does not involve paying out to get what you want-more visits from potential customers.
Search engine optimization is a process that focuses on organic search results, which are provided by search engines. This means it does not include pay-per-click (PPC) strategies to be included in your campaign plan for SEO and marketing efforts online!
What are Search Engines?
Search engines are a pivotal part of the internet, and it is hard to imagine how we would access information without them. Google, in particular, has become an integral tool for virtually every person, making its name synonymous with a search on any imaginable device- from your phone or computer desktop at home right down through smartwatches!
The truth however may surprise you: not only were their other companies before this one but also they haven't always had such dominant market shares worldwide (data by Statcounter).
What are the Benefits of SEO?
One of the most touted benefits of SEO is ranking higher, but it's just a means to an end. Ranking high on Google doesn't always mean more visitors to your website-- many people seem only interested in traffic-related numbers when they talk about why you should invest time into Search Engine Optimization (SEO).
1. SEO leads to more traffic
The first page to rank and grab your attention gets the most traffic. Using Ahrefs, we can see that this is true for many keywords as well: The top-ranking keyword seems to pull in organic visitors while second place garners only cold call leads; the third came forth slowly after those two but wait there’s more.
The fourth position had such low numbers they were essentially invisible (0 Google PR), then the fifth saw them bounce back up again before the sixth took over completely at number four last year - how crazier!? Most people tend to click on one of those pesky first few results when looking through search engines like google or bing because it's just easier than scrolling forever through.
2. SEO leads to consistent traffic
Ranking in search engines usually leads to both consistent and passive traffic. This is rare for mediums that mostly use social media platforms, designed to surface fresh content regularly so they can quickly fade into obscurity once their user's interest has waned or shifted elsewhere.
Emails often get marked as read but remain unseen by those who opened them originally because there are only around 150 million active Gmail accounts worldwide - not enough people reading emails daily!
Even if you rank well in the first place (which I'll suggest avoiding), your success will likely come from maintaining momentum rather than getting lucky longevity due to proper optimization techniques such as sending retweets promoting links within.
3. SEO leads to ‘Free’ traffic
Unlike paying for ads, search traffic is ‘free.’ This means many people might miss out on the opportunity to get their message in front of potential customers and clients because they don't have any type of benefit leftover from building up marketing campaigns that work!
If you're looking into ways how can help get your website more exposure online, this article will give some insight as to why using Ahrefs' Site Explorer tool could potentially generate hundreds or even thousands each month just from organic searches alone- and at no cost whatsoever.
How To Do SEO?
Here are some simple and easy steps to do SEO for your website.
- Keyword research
- On-page SEO
- Link building
- Technical SEO
1. Keyword research
Keyword research is finding what your customers are searching for, how much traffic those terms can send you, and where they rank on Google. For better SEO You need to understand what kinds of things potential clients may be looking up requires understanding SEO jargon like keywords or phrases that have been input into search engines to appear at the top when someone does an internet-related task like shopping online (aka "keywords").
Pretty much every keyword tool will show estimated monthly volumes - Ahrefs’ Keywords explorer has all sorts of types including Ad group level statistics too, but let me break them down here because number one matters most: awe-inspiring insights about competitors' websites via their backlinks, etc.
2. On-page SEO
On-page SEO is all about creating the perfect content for your target audience. This means you need to know what they want and how best to provide it, which can be tricky! One way of ensuring success with this strategy is by aligning our on-page optimization efforts according to those who visit us online by looking at search intent first before keyword placement or anything else (this has been shown to be more effective). Include nice and eye-catching images in every post on your website. You can use the best and most eye-catching images to increase your website traffic.
3. Link building
Links from other websites act like "votes" and show Google that people are vouching for your content. They're arguably the most important ranking factor, but getting good ones isn't always easy! Most link-building tactics revolve around creating quality material with a compelling reason to add links on one of their pages.
This could include everything from adding an interesting story or opinion piece about how great it would be if more reputable news outlets covered XYZ topic exclusively because they did such excellent original reporting in covering these stories previously without relying heavily upon outside sources who may have vested interests apart from journalistic integrity.
You can also use white hat SEO and black hat SEO techniques for link building. And there are many ways you can increase the value of your website's domain by creating backlinks to your website.
4. Technical SEO
Technical SEO is the process of helping search engines find, understand, and index your pages. The basics we covered earlier in this article should be enough to get started with technical success! After signing up for a free Ahrefs account, start caging regular crawls on your website which will check 100+ common problems such as cross-site scripting errors or unneeded HTML elements. It's important not just time but constantly monitor these issues because they can cause major rankings to drop if left unchecked forever - even worse than having no tech at all!
Free SEO tools
Do you want to make sure that your website ranks well in search engine results? If so, there are a few great tools available for free. One of these is Ahrefs which covers many aspects of SEO discussed throughout chapter 4 and beyond!
Keyword research tools
On-page SEO tools
Link building tools
Technical SEO tools
Final Words
The Internet is a vast, complex network of information. Finding what you are looking for on the internet takes time and effort which could have been saved if Google had done their job better in chapter one- how do they make life benefit? Chapter four will teach beginners everything about SEO -starting with why this whole thing matters! Now that you understand the basics of SEO, it’s time to start optimizing your website. From choosing a domain name and writing compelling content to using keywords in the right places on your site so people can find you online.
